Nissan, seeking wider audience, retools Titan top to bottom - Automotive News
DETROIT -- With three engines -- including a Cummins diesel V-8 -- two frame sizes and three bed lengths, the redesigned Titan coming this fall is Nissan Motor Corp. The revamped pickup, unveiled today at the Detroit auto show , is intended to make the Titan appealing to a wider audience, from construction workers to suburbanites. Nissan, only the second Japanese automaker to field a big truck after Toyota, sold fewer than 13,000 Titans last year, and faces a wave of revamped and improved competitors from the Detroit 3. Ford Motor Co. , General Motors and FCA have long... Nissan captured less then 1 percent of the U. S. market for full-size pickups last year. The 2016 Titan will be the nameplate’s first redesign as Ghosn presses the automaker to boost U. S. market share across the board. The pickup will come in two sizes -- the Titan and the Titan XD. The Titan XD Crew Cab, which will be the first to reach the market late this year, will have a 5. 0-liter V-8 Cummins diesel engine that produces 310 hp at 3,200 rpm and 555... Nissan believes 150,000 U. S. buyers every year could go either way on purchasing a heavy-duty. Source: www.autonews.com
