Weaker brands offering bigger discounts on strong models - The Globe and Mail
According to ALG’s latest brand perception study, the Toyota brand is the second-strongest for perceived quality among all mainstream brands in Canada. Volkswagen, ranked third in ALG’s brand perception of quality study, offered an average of just $1,287 in cash incentives during November. Weaker brands with lower perceived quality tend to offer richer incentives. Kia, for instance, is ranked well below average in ALG’s brand perception of quality study. According to Unhaggle’s incentive study, Kia Canada offered an average $2,728 in incentives during November. Only the Chrysler brand, which ranked slightly ahead of Kia in the ALG study, offered richer average incentives among mainstream brands last month. Among premium brands, Volvo was ranked well below average for perceived quality in the ALG study. Volvo’s November incentives averaged $2,599 – well above the $1,644 average for Audi, $1,714 for Lexus, $1,917 for BMW, $1,719 for Cadillac, and $1,267 for Mercedes-Benz. Mercedes, BMW, Audi and Lexus are all ranked well above average for perceived quality in the ALG study. Source: www.theglobeandmail.com
