10 Reasons Fiat Chrysler Automobiles is in Big Trouble - AutoGuide.com
Here’s why the company has some serious soul searching to do:. 1. GM Doesn’t Want to Merge Recently, FCA CEO Sergio Marchionne made it known that he’s interested in the idea of a merger with General Motors. The other giant American automaker isn’t interested, however, despite FCA’s eagerness to find a partner. FCA is Lagging Behind Competitors Looking at the big picture, FCA is behind its main competitors in numerous categories including profit margin, R&D spending, fuel economy, hybrid technology, autonomous driving and more. Most of FCA’s Models are Outsold by the Competition The only glowing part of FCA’s portfolio currently is the Jeep Wrangler, Cherokee and Grand Cherokee. Those three models are the only ones out of 23 offerings from FCA US that aren’t outsold by a segment competitor. Margins are Still Down And despite taking dramatic steps to increase profit margin in North America, FCA’s margins still remain well behind its competitors even though it has increased wholesale prices in the U. S. 5. Platforms are Old Perhaps one... Source: www.autoguide.com
