With Crystal Pepsi set for a comeback, here's why the original failed ... - The Verge

Crystal Pepsi is rumored to make a comeback, according to a letter from Pepsi sent to competitive eater Kevin Stahle (below). The news should excite people who were not alive before 1993, or were alive and have a fondness for one of the shortest runs of Pepsi products. Why did Crystal Pepsi only last from 1992 to 1993, you ask. A lot of times as a leader you think, 'They don't get it. they don't see my vision. It would have been nice if I'd made sure the product tasted good. Once you have a great idea and you blow it, you don't get a chance to resurrect it. ". Source: www.theverge.com