Alfa Romeo Launches US Comeback After 20 Years - NBCNews.com
After a 20-year absence from the American market, Alfa Romeo is back and looking to draw in an entirely new generation of buyers, starting with the new Giulia sedan it introduced in Milan, Italy on Wednesday. Alfa Romeo abandoned the U. S. market in 1995, the victim of sharply declining sales which many analysts blamed on both ongoing quality problems and increased competition from European luxury brands. After the Giulia, Alfa will launch seven more models as part of its comeback, which is budgeted at 5 billion Euros, or roughly $6 billion. The goal is to boost Alfa's global sales by a whopping 550 percent between 2014 and 2018, said Sergio Marchionne, CEO of Alfa's parent, Fiat Chrysler Automobiles. And they caution that Alfa's success -- or failure -- will be a critical test of Fiat Chrysler's broader ambitions. Source: www.nbcnews.com
