Mansory fills niche automakers won't - iAfrica.com
German tuning and customisation company Mansory has made a global name for itself through its outlandish and certainly unique takes on everything from Aston Martins to Mercedes-Benz SUVs, upsetting many purists along the way but making an... "We fill the niche the market the manufacturers can't or don't want to fill in," explains Ralph Niese, the company's marketing head. We offer our customers the possibility to create their very own car, with the interior, the aerodynamics and the engine power they want to have. In 1989, it was a small tuning and aftermarket modification company specialising in English sports-cars and now it is a global brand with dealers around the world and its own lifestyle range of accessories as well as designs on aviation and marine... "There is always a demand on high quality products, but the market for luxury and super sports-cars is increasing. Accordingly, the market for individualizations of those cars is also increasing," Niese explains. The company's most recent creation is a comparatively conservative re-imagining of one of Porsche's most popular cars — the Macan SUV — into something nevertheless certain to stand out. Source: www.iafrica.com
