Jaguar aims to pounce on German trio in NZ with new XE - Stuff.co.nz
The British car is a brand-new Jaguar XE, which will go head-to-head against the German trio of the BMW 3-Series, Mercedes-Benz C-Class and Audi A4 in what promises to be an exciting contest in the luxury sector. Importer Jaguar New Zealand (JNZ) reckons the XE - the first compact sedan produced by Jaguar since the X-Type in 2009 - has the goods to emerge the winner. "There's a certain German brand that claims to build the ultimate driving machines," said national sales manager Helen Sunley, referring to BMW. Sunley admitted it has been "a long time between drinks" since Jaguar marketed its last medium-sized sedan. "Now, the good news is this new Jaguar delivers everything that everyone from the dealer to the customer wants - design, performance, and true driveability. Jaguar NZ general manager Paul Ricketts said arrival of the XE will transform the brand from being solely a distributor of large luxury sedans and sports vehicles. "The new model will more than double the new vehicle segment size we compete in," he said. "We believe the XE will quickly establish itself as the best and most dynamic vehicle in the compact executive class, and that as a result we will sell more cars in that segment than anything else. Source: www.stuff.co.nz
