Next Volkswagen Phaeton Allegedly Delayed Once More - Top Speed
The result was the 2002 Volkswagen Phaeton that was built with handpicked materials and white gloves – coming with a sticker price of 89,650 Euro ($101,000. ) The Phaeton didn’t perform well in the U. S. , which eventually led Wolfgang Bernard to... This year Volkswagen was supposed to reveal the new Phaeton, which – back in 2012 – was said to be the car that would influence all Volkswagen models going forward. Unnamed sources close to the Phaeton project now claim that Volkswagen has decided to hold off on the Phaetons design, despite the fact that the new design is ready for production. The move to completely revamp the Phaeton, and delay the release of the current design, came from the desire to increase profits from the slow-selling luxury sedan. As of the time of this writing, there is no word of when the next design of the Phaeton will debut or be ready for production. Last year VW only sold 4,000 examples of the Phaeton, and in the first half off this year, VW’s profit margin fell short by 2. 3 percent compared to Peugeot due to poor demand, so I’m sure dropping the Phaeton altogether isn’t necessarily out of... The bottom line is that the Phaeton is competing in the luxury market, and to make a profit at that level, you need more than 4,000 sales a year. Should Volkswagen drop the Phaeton and focus efforts on the rest of its lineup. Source: www.topspeed.com
