Celebrating Mitsubishi ... mostly the Evo - AutoWeek
Enthusiasts gather for annual Mitsubishi Owner's Day in SoCal. Is Mitsubishi going to come back better than ever or has it over-revved its corporate four-banger and sent a rod through its corporate head. Depends how you look at it. If you made your judgment solely by spending last Saturday at the Mitsubishi Owner's Day at company headquarters in Southern California, you'd think this carmaker was the greatest thing since overhead valves and forced... That's because the annual Mitsubishi Owner's Day (MOD as the free T-shirts called it) was a glorious fan-based love sploot to the Diamond Star logo from over 3,000 (or so) fans and their customized Evos , Evos and more Evos -- along with a handful... Mitsubishi sales in America peaked 14 years ago at 345,111. Toyota misplaces more Camrys in its technical center parking garage than that every week. That's something like 2 percent of the overall market for cars in the U. S. That's a sub niche of a sliver of a wisp of the market. And that's what sales were at the company's peak in 2002. They nose-dove steadily after that, only bouncing back in the last year or so. Mitsubishi sales were up 8 percent in 2013 and are up 30 percent in the first half of 2014. Still, sales of... Source: autoweek.com
