Fox Sports Scares Up $27.8 Million in U.S. Open Ad Sales - AdAge.com
7 free articles per month on Ad Age and Creativity Ability to comment on articles and creative work Access to 9 custom e-newsletters like Ad Age Daily, Ad Age Digital and CMO Strategy To get unlimited content and more benefits, check out our... According to preliminary Nielsen data, Fox's coverage of the final round at Chambers Bay averaged 7. 58 million viewers, marking a 47% improvement versus NBC's year-ago draw of 5. 15 million viewers. The broadcast, which culminated in a second major PGA Tour victory for 21-year-old Masters winner Jordan Spieth , delivered a 1. 7 rating among adults 18-to-49, topping NBC's demo delivery in 2014 by 55%. (Preliminary ratings data are directional... By way of comparison, the Peacock Network delivered 8. 39 million viewers and a 1. 9 in the demographic with its coverage of Justin Rose's two-stroke victory in 2013. ). Regardless of how the ratings shake out, Fox in its first major golf outing... With his one-stroke victory, Mr. Spieth became only the sixth golfer to win the Masters and Open in the same year and the first to do so since Tiger Woods (2002). Fox in the last 37 minutes of the final round did not cut away for a commercial... Source: adage.com
