Then vs. Now: 1967 Porsche 911S Targa vs. 2016 Porsche 911 Targa 4S - Automobile

The black-and-white illustration is a magazine advertisement from 1968, and it portrays a Porsche 911 Targa zipping down the street of a big-city business district. ” The 2016 Porsche 911 Targa is a stylish, brand-new expression from the Stuttgart carmaker, almost exotic-looking compared with the coupe. Of course, Porsche sold plenty of 356 Cabriolets in the 1950s, especially in California where the stripped-down Speedster with its chopped windscreen was an instant classic. Yet when Porsche introduced the 911 in 1963, the expense of engineering and producing a convertible version seemed beyond the automaker’s means. These times birthed the Porsche 911 Targa, which first rolled onto the street in December 1966. Its signature was a sturdy steel hoop where the B-pillars would be in a coupe, and the car looked like a modernistic convertible for the swinging ’60s.... “Targa” came from Porsche’s racing success at the Targa Florio road race in Sicily. it means “shield,” a kind of description of the trophy that gentleman racer Vincenzo Florio gave to the winner of the event he established in 1906, and Porsche executives liked the. Source: www.automobilemag.com