2014 Toyota Tundra Preview: Test Driving In The North Georgia Hills - Field and Stream
The full-size pickup truck segment is arguably the most competitive in the automotive industry, says Toyota. My first impression of the 2014 Toyota Tundra is , "holy sh*t, look at how big the scoop is on the top of that grille. The truck is on screen behind Bill Fay, Toyota’s General Manager, who is running through the vehicle’s new features before turning us loose to play with the real thing for an afternoon. He’s been taking concealed-carry self defense courses, he tells me, learning how to shoot bad people “at bad breath distance. The screen behind Fay switches to a video recording of Mike Sweers, the lead designer for the new Tundra. Sweers, says Toyota, is a farm boy from Ann Arbor who gets paid to create trucks. The truck’s new look is “more traditional, more chiseled," Sweers says. Toyota trucks have a reputation for longevity and low cost of ownership that started with the Hi-Lux (1968), 4 Runner (1984), and Tacoma (1995). These were trucks that, if maintained properly and driven responsibly, regularly lasted 150 to 170... Toyota needed. Source: www.fieldandstream.com
