3 Reasons the Ford Bronco Could Return, And 3 Reasons It Won't - BoldRide.com
As hinted by the company’s 2004 Ford Bronco concept , Ford has been aching to bring its iconic off-road SUV back into production for years now, though stumbling blocks like the 25 percent “Chicken Tax” on imported light trucks have prevented the... The potential re-emergence of a North American Ranger, with its rugged body-on-frame construction, would mean Ford now has a midsize platform, built in the U. S. , that fits the Bronco formula and drastically cuts the cost of developing a bespoke... Even better, Ford builds a vehicle that already fits this niche for its Australian and Asian markets—the Ford Everest (pictured above)—which is based on the T6 global Ford Ranger. The original Ford Bronco was a small, barebones, off-road SUV, which competed against the likes of the Jeep CJ-5, International Harvester Scout, and Chevrolet Blazer. In 2014, Jeep sold 175,328 Wranglers in the U. S. , an increase of 12. 7 percent over the course of one year. Though the off-roady Toyota 4Runner still patrols the market, it has been priced far out of the Wrangler’s $23,000 bottom line. A reborn Ford Bronco could inject some friendly competition into this one-horse off-road SUV race. According to the U. S. Patent and Trademark Office, Ford re-upped its Bronco trademark in February 2015. This isn’t definitive proof of anything considering companies do this all the time, but given all the other evidence, it’s just another... Source: news.boldride.com
