Nissan Joins The Titans NFL Team, Names Stadium - MediaPost Communications
Nissan North America is now the official automotive partner of its hometown Tennessee Titans NFL team. The venue, now Nissan Stadium, has been the Titans’ home since 1999. it is also home to Tennessee State University football games, the Music City Bowl, and the annual CMA Music Festival and a U. S. Soccer match slated for July 3 of this year. It is part of Nissan’s “Fewer, bigger, better” strategy to put Nissan on big stages versus a lot of lesser media platforms. The deal works for Nissan on many levels, per Diaz -- not least of which is the fact that the official Titan team color is red, which is also Nissan's brand hue. And Nissan is coming out with the much-needed redesign of its full-size Titan pickup at the end of the year. But Diaz says that while the truck timing is serendipitous, the fact that the vehicle has the same name as the team is not a central tenet of the relationship, nor was it a core driver for Nissan having pursued the deal. He concedes that the company briefly considered naming the stadium Nissan Titan Stadium, but didn't want to make it about just one vehicle. Source: www.mediapost.com
