2015 Silverado Wins Light-Duty V8 Truck Challenge, 2015 Sierra Comes In Second - GM Authority (blog)

He spends a lot of time reading, writing and talking cars/trucks with fans, insiders and manufacture reps. Trucks in the real world never, ever, ever have to run sub 6-second 0-60 sprints. GM would sell more trucks if it followed Ford’s lead at getting serious about vehicle bloat and putting more energy into fuel efficiency. Instead the marketers at GM seem more interested in pleasing the motorhead press, which of course tests trucks as though they were in an SCCA autocross. Performance as such here is indicative of the power the truck has that gets turned in to power to move and carry loads not just speed. Second do your homework and find that the GM trucks are no where as heavy as you think. While Ford goes around claiming a Crew cab F150 is 700 plus pounds lighter than the out going truck. Car and drivers article testing the 4 leading full size truck shows a High Country fully loaded Crew is only 81 pounds heavier then the acclaimed aluminum Ford truck. On the other hand the Ford is a much more expensive truck to build and will be less profitable unless they pass the cost on. Power moves trucks loaded and if unloaded they do it a little faster and more efficient. Now it is coming to me that Ford spent a lot of money and time just to catch up to where GM already was and GM did it two years ago without incurring the cost and issues of adding Aluminum to the mix. Source: gmauthority.com