Why Banjo Is the Most Important Social Media Company You've Never Heard Of - Inc.com
Stories swirl around him of smoldering vehicles, broken bones and shredded ligaments, a girlfriend launched "like a missile" into the Mojave Desert from the back of a dirt bike. Patton enjoys these accounts. So it was with a mix of adrenaline and dread on my first day at his Las Vegas offices that I followed him and Stacey Epstein, his brand-new chief marketing officer, out to his truck: a Ford F150 Raptor 4x4, black as David Hasselhoff's Knight Rider... "I brought you both a helmet," he said, reassuring no one, as he drove over the curb and onto the access road to the highway leading out of town. Half an hour later, we were doing 95 down a rutted dirt road cut into the rolling foothills, sagebrush blurring by, slowing to 50 to power through blind curves, taking out the occasional small tree. " said Patton, cackling as he slammed around another bend. His biography might come across as a random walk through some highly improbable places, but there is a logic behind his recklessness: He always wanted to build something big. This month--this story, in fact--marks the end of stealth mode for Patton's new enterprise software, Banjo , an "event-detection engine" poised to disrupt industries all over the world. Banjo does something no one has managed to do until now, at least not in such an elegant, intuitive fashion: It imposes order on the vast chaotic cloud of social media and unlocks. Source: www.inc.com
