Mid-size truck mixup: Ford considering Ranger-sized compact pickup for U.S. - Digital Trends
A new report finds Ford is considering returning to the small pickup segment after a nearly three-year long hiatus. However, Dave Scott, the marketing director of the Blue Oval’s truck division, said he is pushing for the introduction of a truly compact pickup that would be smaller than the recently-introduced 2015 Chevrolet Colorado / GMC Canyon duo. Speaking with USA Today , Scott explained the ideal compact truck needs to be roughly the same size as the 200-inch long Ranger that was axed in December of 2011. The truck needs to be built in the United States in order to avoid the Chicken Tax... Finally, the truck should cost between $5,000 and $6,000 less than a 2015 F-150. Related: Ford’s last-ever Falcon Ute. Ford is still debating whether it’s smarter to design a truck from scratch or to modify an existing overseas model to meet U. S. standards. A time frame for when Ford will decide whether or not to re-enter the compact truck segment was not given. Source: www.digitaltrends.com
