The Presidential Election Is Having a Blonde Moment - Daily Beast
Politics is perception and perception is hair—at least in part. For one, there’s some evidence to suggest that blond hair could be a liability for women running for the Oval. Hair color company Clairol has surveyed women several times over the years asking them to predict the hair color of the first female president. In 2002, 76 percent of women and 74 percent of men predicted that she would be brunette. Nearly 70 percent of women said that if they had to hire someone based on hair color alone, they’d choose a brunette. By now, too, several scientific studies have shown that negative stereotypes about blond women may have more of an impact on our perception than we’d like to admit. One famous 1996 study found that 136 college students reviewing identical résumés with different photos attached were more likely to rate blond women and redheads as less capable. However, there are currently several blond female senators—like Elizabeth Warren and Claire McCaskill—so perhaps the blond ceiling will prove to be less difficult to crack than the glass one. Source: www.thedailybeast.com
