Taurus revamp debuts in China as Ford counters U.S. sedan slump - Business Insider
There's a similar trend in China, the world's biggest car market, but there is still a decent appetite among Chinese buyers for large sedans while, in the United States, demand has stagnated. According to research firm IHS Automotive, China's market for large sedans has overtaken the United States, with sales of around 4 million last year, topping the 3. 6 million sold in the U. S. By 2020, IHS expects that gap to have widened to 5. 3... Ford hasn't said whether or when it will replace the current Taurus in the U. S. In China, Ford will aim the new Taurus at business people and entrepreneurs who want a car with a spacious back seat and a more conservative design, says spokesman... That's where we're aiming this car at," Ford China Chairman and CEO John Lawler told Reuters on the sidelines of the Shanghai show. For Ford and other large sedan makers, the future looks to be outside the United States. Large sedans account for about 3 percent of the total U. S. car and light truck market, says Ford sales analyst Erich Merkle, down from 12 percent in 2000. Taurus sales in the U. S. slid by more than a fifth last. Source: www.businessinsider.com
