Ford F-150 Limited sets new bar for luxury trucks - MarketWatch
The F-150 Limited, which Ford was unveiled in Los Angeles, will go on sale this winter as a 2016 model. “The F-150 Limited sets a new bar for what discerning customers should expect in a high-end truck,” Raj Nair, Ford’s product development chief, said in a statement. Ford offered a Limited trim on the 2013 and 2014 F-150, at a starting price of about $53,000, but discontinued it when introducing the aluminum-bodied 2015 model. In the first half of this year, Ford said 60% of F-series sales were so-called high-series trims: Lariat, King Ranch and Platinum. Though the Limited trim isn’t expected to sell in large numbers, it gives Ford another way to maximize revenue from the hugely profitable F-series lineup. Its starting price is about $10,000 more than that of the Chevrolet Silverado High Country, $8,000 more than a Ram 1500 Limited and the same as a BMW X6. Pricing will be announced later this summer. “You have a lot of wealthy businesspeople who have the money to buy an extremely capable and extremely luxurious truck. The F-150 Limited will have a 3. 5-liter, EcoBoost V-6 engine, which is a $400 option on the King Ranch and Platinum trims. Source: www.marketwatch.com
