Ride Review: 2015 Ford F-150 - Lavender Magazine
Here is a sobering fact: At one time Ford sold about a million of these trucks in one year. In the automotive business, selling a million units of one particular model is not only a major feat, it is absolutely unheard of. There is no reference as to what that actually looks like. For 37 years, Ford’s F-Series pickups lived on the top of the automotive sales charts in the U. S. Today, Ford can only sell in the hundreds of thousands — hundreds upon hundreds of thousands, in fact. It is no surprise that you see a lot of Ford trucks virtually everywhere you go. Sales are only half the story. Among pickups, Ford maintains a loyal customer base. They have a wide majority of repeat buyers, going from generation to generation, sometimes skipping a generation. Ford owners have no qualms racking up hundreds of thousands of miles on their F-Series. As being the biggest selling vehicle in America, Ford decided to take the biggest risk in its history. Normally, a pickup truck is all steel, from high-strength rolled-form steel in the frame to sturdy cabs and beds. To clarify, Ford used aluminum for the bed and cab, not the frame. While we were being assured of weight savings from aluminum components (Ford quotes a 700-pound savings over the last generation F-150) it had to take a lot of convincing that this truck still has the cache that put it out front for the past 37... Source: www.lavendermagazine.com
