Jaguar Extends Free Maintenance to Entire Price-Reduced Lineup - Celebrity Cafe - Entertainment News (blog)
“We no longer want to be a high price outlier in each segment”, Filipovic said in announcing plans to drop prices for the 2016 model year. Jaguar will make the largest commitment to TV advertising in its 93-year history to support a new pricing and product strategy aimed at positioning the luxury auto brand as more affordable, executives of the British luxury brand said Thursday. Another new model, the roomier XF sedan, will be priced at $51,900, coming in cheaper than Mercedes’ E-Class ($53,100) and just above the Acura RLX ($50,950). Jaguar officials hope it lures newcomers to the brand with a starting price of $34,900,... In some cases, prices are being reduced by more than $10,000. The highly anticipated XE arrives next spring, priced from just $35,895 for the entry-level 25t variant which comes with a turbocharged 2. 0-liter four-cylinder engine. “Jaguar Elite will give potential customers a rational permission slip to indulge themselves in a brand and a vehicle that resonates on a deeply emotional level”, says Kim McCullough, vice president-marketing, Jaguar North America. Source: celebcafe.org
