Audi at the IAA 2015: the power of four - Automotive World (press release)
Stand-alone brand space dedicated to four key themes: Audi Sport, quattro, Audi Technologies and Audi ultra Sales chief Luca de Meo: “Unique combination of information and experience” Digital technologies link virtual and physical exhibits Audi... In place of a traditional convention booth, a multimedia experience space invites visitors to discover Audi’s four key themes at the IAA 2015 with all of their senses: Audi Sport, quattro, Audi Technologies and Audi ultra. Placing the latest edition of Audi’s bestselling model in its center, the architectural showcase will provide spectacular staging for the new Audi A4. “We’ve never developed an exhibition presentation that was as thematically stringent as this one. This is a unique combination,” says Luca de Meo, Board Member for Sales and Marketing at AUDI AG. The entrance to the Audi building is the starting point for the so?called “experience walk”, a corridor encircling the car exhibition in the... The roughly 100?meter (328. 1 ft) course leads visitors through Audi’s four key themes at this year’s IAA: the motorsport genetics of the Audi Sport subbrand, the portfolio of innovations under the title “Audi Technologies” ranging from the Audi... Source: www.automotiveworld.com
