Logitech rebrands with Logi and ex-Nokia design chief - SlashGear
Logitech has revealed a new brand, Logi, as it ditches the "tech" connection and plays up its design chops instead. The new Logitech - which will gradually begin to roll out the Logi name and logo as new, more aesthetically-minded products are released over the coming months - has ambitions beyond the keyboards, mice, and gaming peripherals that the firm is... Logitech has flirted with colors before now, with bright versions of its wireless keyboards for tablets among other things, but it's no exaggeration to suggest that it's worthy-but-sober products like the MX Master mouse that are best-known from... "On top of a colorful and bold new look, you’ll start to see and hear the name Logi," Logitech says today. "The Logi label will appear on our newest product categories, and expect some twists and a few surprises in new categories. We'll have to wait to find out what categories, exactly, Logitech has in mind, with only the teaser corner of a Logi product shown above. Source: www.slashgear.com
