First Dedicated BMW i Showroom Opening in Tokyo - AutoGuide.com

Naturally, it’s fitting that the German automaker is opting to open the first dedicated showroom for its electrified i sub-brand in Tokyo in hopes of bringing more attention to its luxury offerings of plug-in hybrid and electric vehicles. BMW is hoping a dedicated showroom for the i3 and i8 models will help attract buyers who would normally shop Japanese brands. The BMW i Megacity studio features an open glass display with eco-friendly materials including a ceiling packed with solar panels that are used to charge the BMW i3s as well powering as the showroom itself. Visitors can also check out BMW i lifestyle accessories at the showroom that has just opened to the public on September 4, 2015. Discuss this story at our BMW Forum. Source: www.autoguide.com