Who is the BMW i8 really for? - Torque News
Which one would you choose if you were in this buyers marketing group of cars. If you were to segment the $100k plus car segment, which one would the BMW i8 actually be a part of. Super Premium Hybrid Sports Car Market, maybe. Or are the marketing executives at BMW actually trying to lure away Tesla buyers. I am sure I’m blurring the lines of these niche category segments here but could they really secretly be trying to win over the environmental crowd by offering a few batteries into the supercar market. On the styling front, I would give the edge to the i8. The sleek lines and stunning low stance puts this in the best of class category in the looks department for sure. But on the other hand, if environmental performance was your buyer characteristic, would the 15 miles of Electric Range be enough to win you over. I mean, that’s right up there with the Toyota Prius Plug In. So at least you’d have that wonderful Electric Motor Torque profile for at least the first 15 miles of range. Then again, surely the cars overall speed profile would be worth it over the environmental benefits. According to Road and Tracks review of the BMW i8 when it is in EV mode the 0-60 time is significantly worse. Source: www.torquenews.com
