Driving BMW's 2016 7 Series: the $81300 contradiction - The Verge

There is a preconception that as a car gets larger, it gets softer and gentler. These preconceptions don’t apply to the redesigned 2016 BMW 7 Series. (Except when you want them to. ). I spent a day with the new 7 on the winding country roads northwest of New York City last week, both as a driver and a willing participant in the absurdly comfortable rear, which has more LCD displays than my home... BMW, as with other luxury automakers, uses its flagship sedan as a rolling showcase of new, often weird features that are fresh out of the R&D lab. Not only is the new 7 — which starts at $81,300 and can climb north of $130,000 — no exception to this rule, but I think BMW has actually doubled down on it: there’s more ridiculous stuff happening in and around this vehicle than anything else... The Display Key looks a bit like a tiny smartphone, featuring four buttons on the front for lock, unlock, trunk release, and panic — the same buttons you find on most car remotes — but here, they’re pushed up to the very top of the fob to make... Source: www.theverge.com