Jeep Is the Second Most Instagrammed Car Brand in the US, But Which Is the First? - autoevolution
Kevin Systrom and Mike Krieger launched Instagram in October 2010, and by July 2012 it hit 80 million users. If we were to take the recent results of a study conducted by Auto Insurance Center as granted, then it’s safe to say that up to some level the feedback for a car model reflects on Instagram. Unlike what some of you people think, it’s not the Tesla car that was most often hashtagged on the online app. Their study puts BMW first, while Jeep places second, but to understand how this works we need to check out the methodology first. The research has examined more than 4. 6 million Instagram posts created by users between January 2011 and July 2015. These posts were geotagged within the United States, which means they included specific GPS coordinates corresponding to American... The company used this data to determine the volume of posts for each brand in each state as well as the total volume of posts for each brand nationally. They also compared posts to sales for each auto manufacturer, making use of the most recent 2015 year-to-date numbers from The Wall Street Journal’s Market Data Center. It turns out BMW is America’s Most Instagrammed car brand by far, with Jeep holding the second spot in the ranking, but there’s a catch to it. You can’t just compare BMW with Ferrari or Lamborghini. Source: www.autoevolution.com
