How netball sponsorship can increase brand awareness - Telegraph.co.uk
The health and life insurer joins a list that includes companies such as Fiat, the car manufacturer, Asics, the sports equipment company, Endsleigh, the insurers, Freya Active, the sports bra brand, and Mrs Crimble’s, the maker of gluten-free... Soft-drinks company ZEO paid more than £100,000 last year for a one-year deal to become title sponsors of the Netball Superleague, England’s home international series, and Back to Netball, the initiative that aims to introduce females over the age... In 2011, Fiat agreed a deal worth £125,000-£150,000 to become title sponsor of the International Netball Series. There are now 3,000 netball clubs in the country, while more than 60,000 women have taken part in Back to Netball since the scheme began in 2010. Sport England said last year there were 156,000 netballers across the country playing for at least... Back to Netball has also emphasised the health benefits of the sport and the 2019 World Cup, to be held in Liverpool, is also expected to cement further gains in its popularity in the UK. For sponsors, netball is seen as a targeted and relatively... Free Drinks, ZEO’s parent company, calls netball “one of the most popular team sports in the country, with a successful national team and a thriving grassroots scene”. Source: www.telegraph.co.uk
