The All-New 2016 Ford Taurus That Americans Can't Buy - Motley Fool
showed off the all-new Taurus sedan in Shanghai last week. The 2016 Ford Taurus is a big sedan with a familiar face. Power comes from Ford's 2. 7 liter EcoBoost V6, which should give the new Taurus nice acceleration and good fuel economy. It looks like just the kind of car that might tempt American SUV drivers back to a big sedan, doesn't it. But there's a surprising twist to this story: The new Taurus was designed just for China. Once upon a time, Ford's Taurus sedan was America's best-selling car, a very American midsize family sedan. In fact, Ford dropped the Taurus name from its lineup altogether for a while. But after Alan Mulally took over as Ford's CEO in 2006, he ordered the company to revive the name and use it -- this time, on Ford's biggest sedan. The current Ford Taurus is one of Ford's oldest models. Big sedans are slow sellers these days, and the Taurus has been an especially slow seller lately. Sales of the full-size Taurus have never come close to those of its midsize Fusion sibling, and they've been flat for years -- while Fusion sales have boomed. Source: Ford Motor Company, Automotive News. Source: www.fool.com
