Ford India to Launch Figo Hatchback this Festive Season; to be Followed by New ... - International Business Times, India Edition
Ford India is on a launching spree and has four new models to offer the Indian auto lovers, with the first being the recently-launched Figo Aspire sedan that has reportedly bumped up the sales of the American manufacturer. Ford India is trying to revamp its portfolio and the next vehicle that it is expected to launch is the Figo hatchback. And, the company will launch the Mustang at Auto Expo 2016. At present, the EcoSport is Ford India's bread and butter model. It was a success when it was launched in 2010, but with the entry of other models, the sales of the hatchback came down. It was EcoSport that kept the sales of Ford India from plunging into an all-time low in 2014. But, the sales of EcoSport also slowed in the last fiscal year, driving down the overall numbers. Ford India's sales fell more than 30% to 18,546 units in the first four months of the current fiscal year (April to July), when the Indian market grew 7%. Ford's April-July market share of 2. 11% was its lowest in five years. The new Figo hatchback is based on the Figo Aspire sedan. Under the hood, Figo hatchback is expected to employ the same set of engines as the sedan. Source: www.ibtimes.co.in
