GM: Denali renaming hoopla won't help GMC trucks - USA TODAY
GM: Denali renaming hoopla won't help GMC trucks DETROIT -- As far as GMC is concerned, people are making a molehill out of a mountain. The brand name for the Denali may get a little more notice from President Obama's plan change the name of North America's Check out this story on USATODAY. ly/1Fd9uKL DETROIT -- As far as General Motors' GMC brand is concerned, people are making a molehill out of a mountain. The brand name for the Denali may get a little more notice from President Obama's plan change the name of North America's tallest peak -- back to its original moniker. Alaska's Mt. McKinley will be known again as Denali, though to auto enthusiasts, it's better known as GMC's sub-brand of luxury vehicles. "It had no impact or change on our strategy," says spokeswoman Kelly Wysocki of GMC, GM's upscale all-truck brand. General Motors first introduced Denali as an upscale trim level on the 1999 GMC Yukon full-size SUV in 1999, but now is a sub-brand of eight individual models, according to the company. More than half of all GMC Yukons sold currently are Denalis, while nearly half of all Sierra HDs and 30% of Acadias last year were Denalis, too. The 20,237-foot mountain's original name stems from the Koyukon Athabaskan language of Alaska natives, but was re-christened Mt. McKinley in 1896 to honor of Ohio Republican William McKinley, who then was running for president and would become the... Source: www.usatoday.com
