2014 Hyundai Azera Limited review notes - AutoWeek
DIGITAL EDITOR ANDREW STOY: The 2014 Hyundai Azera Limited proves two things: First, that the Koreans can build a fantastic premium large sedan, on par in refinement, quietness and power delivery with the Toyota Avalon , my current benchmark in... Second, that they can’t get anyone to pay the same money for a Hyundai they would for a Toyota Avalon despite all that refinement. I suspect Hyundai’s difficulty mainly centers around the makeup of the large sedan market: Older middle-class Americans who grew up with domestics and have learned to trust Toyota, but who still view Korean cars with a jaundiced eye. That would explain why Hyundai is doing well both above and below this market niche, and why Kia’s comparable Cadenza is also struggling. Bottom line: Potential buyers who skip the Azera because it’s a Hyundai are doing themselves a disservice. Hyundai’s BlueLink telematics system allows owners to customize just about every aspect of the car (including deactivation of that irritating welcome/goodbye chime), and it paired phones, pulled up functions and navigated through menus intuitively. Hyundai carefully engineered the details, too, including things buyers won’t initially notice. Source: autoweek.com
