Hyundai product manager has the inside track - Toronto Star
Hyundai was his first full-time job out of business school. “It had its challenges, but it was a good way to understand how the dealerships and warranty work, and the types of different customers,” he says. Eight months later, he moved over to public relations, providing product information to the media. “It requires a firm understanding of the technical side, what the competitors are doing, why the product was developed, and what makes it different from other cars in a similar price point,” he says. He moved to the product planning side in 2014. Much of his time is spent sifting through information from surveys and consumer clinics to see exactly what customers want. That includes pricing, which has to encompass a huge number of factors. As a distributor, Hyundai Canada buys the car from the Korean company and wholesales it to dealers, while factoring in costs, such as warranty. Source: www.thestar.com
