The Chevrolet Colorado and the Midsize Pickup Misnomer - The Cheat Sheet

Above those were the Midsize range like the Chevrolet S10, Ford Ranger, and Dodge Dakota, which slotted nicely below the full-size trucks like the Ford F-150, Dodge Ram, and Chevy 1500. By 1990, most of the compact trucks had disappeared from the... When the Ford Ranger ended its production run in 2011 after a 29 model-year run, it had outlived competitors the Dodge Dakota by one year, and the Chevy S10/GMC Sonoma by eight. The Colorado won Motor Trend’s coveted “ Truck of the Year ” award for 2015 and, along with the Canyon, has suddenly given the Toyota Tacoma and Nissan Frontier a serious run for their money. As reporter Kyle Stock found in his review of the Colorado for Bloomberg Business , in the midsize pickup market bigger is better – even if midsize is beginning to eclipse full-size trucks. Chevy has done a great job at marketing the Colorado as a capable and compact pickup that slots below the 1500 Silverado while still maintaining all the rugged qualities that customers expect from a Chevy truck. Stock points out that this reputation has made the Colorado incredibly popular among urban buyers who usually wouldn’t consider a truck, and as a result, dealerships are having a hard time keeping them in stock. Source: