Renowned 'BUGGER' number plate sells for $31700 - 9news.com.au

A famous number plate that reads "BUGGER" has sold for $31,700 on a New Zealand auction website. The plate appeared in a controversial Toyota Hilux TV advertisement from 1999 which appeared in both New Zealand and Australia, featuring a series of amusing farming mishaps, with each incident provoking the same one-word response: "Bugger. The ad generated complaints to New Zealand's advertising standards board about the use of "bugger", reports Stuff. Source: www.9news.com.au