Ford Profits Rise 44 Percent in Q2; Automaker Sees 'Breakthrough Year' - Automobile

Ford Motor Company earned $2. 5 billion less in gross revenue than General Motors in the second quarter of this year , but it held on to $0. 8 billion more than its larger rival. 9 billion net profit -- $2. 9 billion earnings before income tax (EBIT) -- was from $37. 2 billion in revenue during a quarter in which it continued to transition from its old F-150 pickup truck to the new, aluminum one. Ford’s EBIT for the quarter was about the same as GM’s, rounded to $2. 9 billion. Ford did so with 7. 6 percent global market share (up 0. 1 point) versus GM’s 11. 1 percent (off 0. 2 point) and surely can attribute its profit success to high product mix (higher trim levels, more options) and well-contained costs, the latter of... While the Detroit Three finally are getting profits out of their small cars, such profits will never be as enticing as what they can get from large trucks. It seems that the big business of big trucks is one aspect of the domestic auto industry that hasn’t changed since the Great Recession and the GM and Chrysler. Source: www.automobilemag.com