How Kia and Hyundai Infiltrated the Luxury Market - The Cheat Sheet
Remember the days when a Kia or a Hyundai were considered to be nothing more than knock-off Korean interpretations of Japanese cars. This was the age of Super Nintendo waging war on Sega Genesis, when Nickelodeon’s Guts could only be overshadowed by Double Dare , and as Pepsi Clear made its bubbly belly-flop into the annals of American soda-pop failures, something began to... People began to take Acura seriously, because while it may have been considered a disjointed Honda back in the day, the introduction of the NSX changed everyone’s opinion for the better. Lexus also was becoming a huge hit, as it showed Americans that all of the sophistication and quality one looks for in a German luxury car could be had for a fraction of the price thanks to Japanese engineering. While Japanese automakers fought amongst themselves, and American manufacturers began to fret over the permanence of this Japanese invasion, no one seemed to notice that Korean commuter cars were starting to catch on. No one was giving Hyundai or... Source: www.cheatsheet.com
