Custom cars: How Touring Superleggera caters to connoisseurs - CTV News
All of which means that in a number of social circles, a car that would seem unique in any other setting is likely to look comparatively mass-produced. Welcome to the world of bespoke car personalization, where exclusivity is key and where Touring Superleggera's understated creations are starting to steal the show. When asked to describe what Touring Superleggera does, its CEO, Piero Mancardi, says, "We are a dream factory able to make customers' wishes come true. A bold statement indeed, but even the quickest glance at the coachbuilt creations that Touring has unveiled over the past nine years proves that this boldness is not without merit. The company, based in Milan, has been going in its current form since 2006 as an automotive and industrial design studio and coachbuilder, but the Touring Superleggera name dates back to 1926 and during the 1950s and 1960s was renowned for... "Petrol heads and car collectors now share a common dream: to build their own tailor-made car, uniquely moulded on them. Source: www.ctvnews.ca
