Is that a giant snake eating a child? Alfa Romeo's strange and historic logo ... - New York Daily News

Alfa Romeo's full return to the U. S. has auto enthusiasts in a tizzy, and with good reason. For the last 105 years, Alfa's been responsible for some of the most drool-worthy sports and race cars of all time, and there's plenty of reason to love them. With the release of the new Giulia sports sedan , Alfa is fully intent on a complete U. S. market lineup, including several sedans, sports cars, and even a crossover or two in the next 2 to 5 years. But since Alfa hasn't sold a mainstream sedan here since exports of the boxy 164 ended in 1995, many younger buyers have never even heard of Alfa, let alone have any knowledge of the company. On the left, the red cross on a white field is indeed what it seems, and dates back to the time of the crusades, when Italian soldiers from Milan would wear white tunics and carry a shield with the cross signifying that they were followers of... Alfas were originally built in Milan in the early 1900s, so their tie to the city remains strong. Source: www.nydailynews.com