Reinvention of a timeless marque - The Australian Financial Review

We are at the company's Gaydon, United Kingdom, headquarters and Reichman is walking around the full-size model of the newest, most radical Aston Martin ever, the DBX. To most it's an SUV, albeit one with a swooping coupe-style roof and only one door on each side. You won't find Reichman, Aston Martin's "chief creative officer", or anyone at the company applying the SUV term. "We are crossing over from a traditional GT," explains Reichman, pointing to a Vanquish coupe nearby, "to this next generation GT. " He pats the DBX on the roof to reinforce his point. He is delighted by the DBX's cameras that replace rear-view mirrors, the machined aluminium "free-flowing cant rail" at the rear of the roof that negates the need for an automatic spoiler to deploy at speed. "It looks like an Aston Martin," he says, ascribing that to the proportions, stance, simplicity and defined, muscular surface language. Meshing with tradition Most of all Reichman, explains how such a radical departure for a sports car maker fits perfectly into the AM philosophy. "GT has evolved and evolved, but it has been very much about elegant fast-driving, in a car that people would look at and say, 'wow. Source: www.afr.com