Jaguar Bets On Lower Prices, EliteCare For Sales Reboot - The Car Connection
Jaguar will cut prices and boost its standard warranty and service package as it rolls out a new generation of vehicles. Joe Eberhardt, CEO of Jaguar Land Rover North America, says the upcoming launches of the new 2016 Jaguar XF and 2017 Jaguar XE sedans, and the world debut of the 2017 Jaguar F-Pace crossover SUV this month at the Frankfurt Auto Show, give the... The issue: while Jaguar Land Rover expects to sell more than a half million vehicles worldwide this year, the Jaguar brand accounts for less than a fifth of that volume. In 2014, the company sold 81,570 Jaguar cars, a figure that was up by six percent, but still far behind the strong-selling Land Rover lineup. As it rolls out its new vehicle lineup, Jaguar will adjust prices and reposition its vehicles within their respective segments, he adds. It will also launch a new warranty and service initiative called Jaguar EliteCare, and will make it standard on every new Jaguar vehicle. The fundamental change in strategy starts with the pricing of the entire Jaguar lineup in the U. S. , Eberhardt says, which will address the number-one issue buyers turn away from its cars. It's an Audi-like structure that Jaguar hopes will allow it to build about 90 percent of its vehicles within pre-defined packages, which in turn makes it easier and less costly to manufacture them. Source: www.thecarconnection.com
