Porsche Tries to Remain Exclusive as Luxury Demand Surges - Wall Street Journal
Porsche’s foray into bigger volume products such as the Cayenne and Macan sport-utility vehicles is fueling rapid growth of the iconic sports car brand, but it isn’t easy to grow fast and maintain high profit margins. Sales of Porsche cars have risen nearly threefold since the launch of the Cayenne in 2002 and could exceed 200,000 cars this. Source: www.wsj.com
