Audi to intensify its expansion in India by focussing on smaller cities - CarTrade.com
Apart from bringing in new models, the company is also preparing to expand its used car business under Audi Approved Plus with plans to take the total number of outlets to 10 in the next 12 months from three at present. Now we are preparing for the next phase of expansion in India," Audi India Head Joe King told PTI. While he did not share details on investments for the next phase, he said, "it will be announced by the headquarter soon and it will be all-encompassing for the longer term, which includes fresh production capacity and new model line up. ". King... "Non-metros are doing very well for us. The response that we have received from new places like Guwahati and Ranchi are very encouraging," he said, adding Audi India would soon open its showroom in Rajkot. "Although the base is smaller, in tier II and III cities the sales growth rate is around 20-30 per cent, while in metros it is 10 per cent," King said while elaborating on the potential of smaller cities. "Our outlet in Gurgaon has been doing well and we are now looking for more market penetration and the plan is to roll out more outlets of the Audi Approved Plus," he said. Source: www.cartrade.com
