Maserati enters new era in SA - Independent Online

With an expanding line-up and a new official importer, Maserati is hoping to make some waves in South Africa's premium car market. European Automotive Imports (EAI) is a local subsidiary of Maserati's Australian importer, which hopes to transform the brand as it did Down Under with a high-end dealer experience focused exclusively on Maserati. This coincides with a surge in international sales, which have risen from just 6200 units in 2012 to 36 500 in 2014, but that's not to say that the prestigious marque is about to lose its exclusivity, as the company plans to cap it annual sales at... as South African operations manager Brad Graaff puts it: “Our showrooms will be havens of highly personalised service with design style and presentation that represents Maserati's Italian roots and hospitality, down to the freshly brewed Italian... GHIBLI LANDS IN SA. The group is in the process of launching the Ghibli in South Africa, which is a smaller and sportier alternative to the Quattroporte 'limo'. Slightly larger than the BMW 5 Series and Mercedes-Benz E-Class, the Ghibli is pitched as a more exclusive alternative to the default. Source: www.iol.co.za