Jingle Punks' Ad Rock - Bloomberg
Kirshoff, 23, is a songwriter for the commercial music company Jingle Punks. He sits in the windowless booth in New York for eight hours a day—“It’s OK, I have a sunlamp,” he says with a shrug—composing tunes in genres including electronic dance music (EDM) and classical symphony for ads, films, and TV shows. Two of Jingle Punks’ other songwriters record in identical cubbies next to him. Sometimes they write tunes for a specific client, but they usually just feed their work into Jingle Punks’ library of prerecorded tracks that anyone can license. The songs are approved by Jingle Punks’ co-founder Jared Gutstadt, 37, a former television editor at MTV. Then they’re uploaded into the Jingle Player, a searchable music database created by Dan Demole, 36, a former software engineer who’s the other co-founder. Their part-Spotify, part-Tin Pan Alley approach has turned the seven-year-old company into the world’s top commercial music publishing organization. With more than 60 employees (including 17 in-house songwriters), hundreds of freelance composers, and offices in Los Angeles, Nashville, New York, and Toronto, Jingle Punks grew from $5 million in revenue in 2011 to more than $18 million last year. In April, Gutstadt and Demole sold Jingle Punks for an undisclosed amount to Ole, a Canadian company that handles international publishing rights to $400 million worth of music, including much of the Sony Pictures Entertainment catalog. Source: www.bloomberg.com
