Cadillac maps ambitious plan for new models - USA TODAY
Cadillac's product makeover will include five new SUVs or crossovers by the end of the decade, a new subcompact car and three redesigned models that straddle the line between compact and midsize cars, according to a presentation by brand... Before long, however, Cadillac will be measured against its 2020 goals of 5% of the global luxury car market (from 3. 4% today) and sales of 500,000, up from a forecast of 300,000 this year. Globally Cadillac's sales through the first seven months of 2015 have increased 1. 5%, largely due to its growth in China, but in the U. S. it is the only one of the seven main luxury brands to see sales fall. Cadillac sales through July are down 2. 4% from the same period in 2014. In that same period, Lexus sales rose 13. 6%, Audi's jumped 12. 4%, BMW's are up 6. 4%, Mercedes-Benz, up 8. 1%, Infiniti gained 10. 1% and Acura was up 12. 8%. In short,... Cadillac has 928 dealers in the U. S. who sold 165,000 vehicles last year, compared with 282 Audi dealers who sold 182,000 cars, or less than one-third as many dealers. Source: www.usatoday.com
