Cadillac, Lincoln Fight Each Other for Share - 24/7 Wall St.
On just total numbers, Cadillac is outselling Lincoln by about 80%, with 2015 to-date sales of 52,976 units against 29,612 units for Lincoln. The Cadillac total, however, is down 1% year-over-year while the Lincoln total is up 4. 2%. Lincoln’s total sport utility vehicle (SUV) sales are up nearly 36% in 2015, primarily on the strength of the redesigned Navigator SUV sales, up 70%, and... Sales of Lincoln’s other two utility vehicles, the mid-size MKX crossover and the full-size MKT SUV, are down 40% and 26%, respectively. Sales of the Escalade and the Escalade ESV are up 118% and 138%, respectively, for the year to date. Looking at just the three redesigned full-size SUVS, the Navigator has sold nearly 3,800 units to date in 2015, while the Escalade has sold nearly 6,800 and the ESV has sold nearly 4,400. Cadillac is winning this bit of the competition. In the compact crossover struggle, the all-new Lincoln MKS with sales of 7,100 is matched against the Cadillac SRX, which has sold more than 18,000 units so far this year. Lincoln car sales are down 22% for the year, and sales of the Cadillac ATS are down 21% and CTS sales are down 42%. Sales of the full-size sedan, the XTS, are up 7. 6%, but they total just. Source: 247wallst.com
