DWU announces new institutional, athletic logos - Daily Republic
DWU Vice President of Marketing and Communications Lori Essig said school officials have discussed changing the logo for several years, seeking to replace the "wavy 'W. ' " She said that image doesn't stand alone very well, because it is a single... Essig said the decision for a redesign started last year as DWU launched a new strategic planning process—how to increase institutional visibility, etc. "You've got to have that visual image that resonates quickly," Essig said. "This is such a visual world, many times people will see a visual image, and it will have an impact or a recognition point much more rapidly than words. The institutional logo was designed by Credo, a North Carolina-based higher education consulting firm serving private colleges and universities, which Essig said DWU is working with on its strategic planning process. The new institutional and athletic logos and new athletics website were announced today, through what Essig described as a "soft unveiling. Each of the new elements has a meaning or purpose, Essig said, and embraces the history of the college, its heritage through Methodist church and development of the Dakota Territory. Source: www.mitchellrepublic.com
