General Motors Sets Aggressive Sales Forecast For 2016 Chevrolet Malibu - GM Authority (blog)
General Motors will lean heavily on the 2016 Chevrolet Malibu to help boost its profits and grow its market share with plans to move more than 250,000 examples of the mid-size sedan a year, Reuters reports. Last year, GM said it will move about 225,000 2016 Malibus a year once the model debuts in New York this coming April. The new Malibu is also expected to deliver $1,500 more profit per car than its predecessor, GM officials told Reuters. If it’s as successful as predicted, the Malibu will play a crucial role in CEO Mary Barra’s plan to achieve 10 percent profit margins and a 20 percent return on capital. The Malibu nameplate has consistently lagged behind segment-leading rivals like the Honda Accord, Hyundai Sonata and Toyota Camry, so Chevy will be tasked with convincing buyers their new Malibu is worth a look. That’s what the (new) Malibu has to do. ”. Industry analysts aren’t totally convinced GM can turn the Malibu nameplate into what it wants it to be. LMC Automotive predicts Malibu sales will barely crack 200,000 units in 2016 before dropping back... IHS forecasts Chevy moving about 200,000- to 210,000 Malibus a. Source: gmauthority.com
